El Puerto de Santa María original urban centre possesses UNIQUE VALUES unique values due to its LOCATION, on the right bank and at GUADALETE RIVER MOUTH, and occupies a central position in the Bay of Cádiz, as well as the monumental character of certain areas and the unity of its constructions in many of its streets.

This urban plan aims to PROTECT THE HERITAGE VALUES and urban quality, to create a program in order to offer HOUSINGS AND PUBLIC DOTATION, to stablish new strategies for ACCESSIBILITY and SUSTAINABLE MOBILITY, and finally, to IMPROVE BASIC URBAN SERVICES and EFFICIENT MANAGEMENT.