Our focus on TRANSFORMATIONAL URBANISM rather than the expansive one characterizes the setting up of this URBAN LANDMARK. This action is leaded by the principle of contextualisation, it is a above all a question of ‘BUILDING CITY’, helping to promote the transformation process foreseen in the Industrial Estate in Cadiz Free Trade Zone. A HYBRID device, where commercial socle act as a barrier containing the visual aggressiveness of the industrial landscape. Furthermore, it stands out by folding and extruding to accommodate administrative and hotel uses, meaning, an ADDED VALUE to the city.