Its characteristic location implies the REDEFINITION of Almendralejo role in COMARCA DE TIERRA DE BARROS for the new plan. In that way, landscape and environmental features of this territory constitutes a powerful RESOURCE for the planning of the new model based on the forestry, agriculture and tourist ACTIVATION. In the economic sphere, the new plan tries to ENCOURAGE NEW ECONOMIC ACTIVITIES and improve the productive condition while, in the social sphere, it aims to PROMOTE SOCIAL COHESION ensuring the city HABITABILITY throughout measures which FOSTERS SOCIAL DEVELOMPENT and quality of life. The stipulated model must prioritize the solution to the integration and urban planning of the railway layout and it also must offer a COHESIVE RECONSTITUTION OF THE SPONTANEOUS COLONIZATION emerged in the northwest of the main nucleus.